4 Common Misconceptions About Branding
What is a Brand? It’s an intangible concept.
A Brand is a person’s gut feeling about a product, service, business or individual and Branding is the process of influencing a person’s perception about the brand.
These are a few misconceptions about what a brand is:
1. Your brand is only a logo
The logo is important as it’s the visual representation of your business, product or personal brand, but it isn’t the brand
2. Your brand must appeal to everyone
Your brand should aim to reach an intended target audience, a one size fits all won’t work.
3. Branding is only for big businesses
The same basic principles that are used by big businesses can still be applied to yours, also it’s necessary to develop your brand from the beginning not when it has grown bigger.
4. Branding is the same as marketing
Marketing comes after establishing the brand, first define the brand and then build an effective marketing strategy
Your brand is one of your most valuable assets, it's more than a visual expression, it's the thoughts and feelings a person has about you or your product/service or business. Share on X
