Question: Do I Need a Personal Brand?
Yes, if you’re a coach, consultant, freelancer, artist, creative or an entrepreneur, it is absolutely crucial that you pay close attention to your personal brand. There are a number of reasons for this.
First, you’ll want your brand to convey trust and authority. After all, when you’re an entrepreneur your reputation is everything. There are a lot of con artists out there. Most people’s natural thought is to be skeptical, so having good personal branding that screams: “Jewels is somebody you can trust!” can help you to go a long way.
Strong personal branding can also help you to build your network. There’s an old saying: It’s who you know not what you know that gets you places. Nowadays, a lot of networking is done on social media or on networking sites like LinkedIn, so when people you don’t know personally ask to join your LinkedIn network, you can be sure it’s because they like your brand and want to be associated with you and want you to be associated with them.
Word of mouth is always the best form of advertising, so using your brand to build your network can also result in you getting more clients. Personal recommendations count a lot in business, so taking the time to build your reputation via your personal brand can (literally) pay dividends.
Finally, your personal brand can help to attract investors and partners and get your latest venture off the ground. As you know, people want to go into business with people they trust, so making sure your personal brand conveys the right message is absolutely crucial.
Jewels x
