Question: How Do I Develop My Personal Brand?
When developing your personal brand the main question you need to answer is: Who am I?
This is where you create authenticity. Here is where you set yourself apart from all the other people out there.
What makes you unique? Everybody is, but what skills, talents, experiences etc. set you apart from the crowd? This will be the core of your brand. This is the point where many people go: Yes, but there’s nothing special about me. I’m just a regular guy or girl. While it may be true that there were 300 pupils in your year in secondary school, how many went on to the same uni as you? Probably fewer than 100. How many of them did the same degree as you? Not many, I’ll bet. Had the same classes taught by the same lecturer? Fewer still. How many got exactly the same grades as you on all exams? Hardly any. How many went to work at the same place as you? Maybe one or two. How many of those drove a orange Mercedes-Benz? (Definitely just me). I could go on, but you get the picture!
Once you’ve figured out what makes you unique, then define your goals both personal and professional and how you’re working towards reaching them.
What do you want to be known for? This is how you’re going to put your brand to work.
Audit everything you’ve done so far, and discard any content that doesn’t fit the purpose. Now define your audience. You want to make sure to get your brand in front of the right people, so tailor your brand to make it appeal.
Jewels x
